We exclude ingredients for these reasons:

 Animal Product or Animal Testing;

Toxic or harmful;

Cancer causing;

Hormone and endocrine disrupting,

Skin irritation;

Environmental concerns. 

 

We are compliant with 'Clean-at-Sephora' standard to exclude:

Sulfates SLS and SLES, Parabens, Formaldehydes and Formaldehyde-releasing agents, Phthalates, Mineral oil, Retinyl Palmitate, Oxybenzone, Coal tar, Hydroquinone, Triclosan, and Triclocarban

 

We also exclude these toxic or harmful ingredients that you'll find in most traditional cosmetics products:

Talc, Carmine, Beewax, Silicones, Siloxanes, Butylene Glycol, Propylene Glycol, Petroleums, PEGs, BHA, BHT, Phenoxyethanol, Benzyl Alcohol, EDTA, PVPs, Aluminum, Ultramarines, Isododecane, Isohexadecane, Carbon black, Fragrance.

     

    Additionally, our brand is free from 1000+ other toxic or harmful ingredients. Below is a sample list of ingredients we do not use according to VENICS Standard:

    1,2 hexanediol
    2-carboxy-1methylpyridinium chloride
    AA2G-Ascorbyl Glucoside
    acetamide MEA
    acetone
    acrylates copolymer
    acrylic acid/vp crosspolymer
    aerosol sprays
    alcloxa
    aldioxa
    alkyl benzoate
    alkyldimethylamine oxide
    alpha arbutin
    aluminum chlorohydrate
    aluminum glycinate
    aluminum hydroxide
    aluminum oxide
    aluminum powder
    amino-guanadine
    aminomethyl propanol
    Aminopropyl Ascorbyl Phosphate
    ammonia
    ammonium alum
    ammonium laureth sulfate
    ammonium lauryl sulfate
    ammonium polacrylate
    ammonium xylene sulfonate
    AMP
    Arbutin
    artificial colors
    atelocollagen
    avobenzone
    babassuamidopropalkonium chloride
    babassuamidopropyl betaine
    beewax
    behenalkonium chloride
    behenamidopropyl hydroxyethyl dimonium chloride
    behenoxy dimethicone
    benzalkonium chloride
    benzethonium chloride
    benzocaine
    benzophenone
    benzyl PCA
    betaine
    BHA (butylated hydroxyanisole)
    BHT (butylated hydroxytoluene)
    Bis Diglyceryl Polyacyladipate-2
    Brassicamidopropyl Dimethylamine
    bronopol
    bumetrizole
    Butyl methoxydibenzoylmethane
    butylene glycol
    butylene/ethylene/styrene copolymer
    butylparaben
    Butylphenyl methylpropianol
    C 11-15 Pareth 12
    C 12-14 Olefin Sulfonate
    C 12-15 Alkyl octanoate
    C 13-14 Isoparaffin
    C12-20 Acid PEG-8 Ester
    C18-38 alkyl hydroxystearol stearate
    Carmine
    capryl isostearate
    Carbowax (see polyethylene glycol)
    Castoryl maleate
    CDE (see cocomide DEA)
    ceramide 2, 3
    ceresin
    ceteareth 2 À 100
    ceteareth 5 – 20
    Cetearyl Ethylhexanote
    cetearyl isononanoate
    cetearyl methicone
    Ceteth -20 Phosphate
    cetrimonium bromide
    cetyl betaine
    Cetylpyridinium Chloride

    chlorphenesin

    Cinnamidopropyltrimonium chloride
    Cocamide DEA
    Cocamide MEA
    cocamide MIPA
    cocamidopropyl pg-dimonium chloride
    cocamidopropyl PG-dimonium chloride phosphate
    Cocamidopropylamine Oxide
    cocamine oxide
    cochineal
    coco betaine
    coco phosphatidyl pg-dimonium chloride
    Cocoamphocarboxyglycinate
    Cocodimonium Hydroxypropyl Hydrolyzed Rice Protein
    colloidal anhydrous silica
    colloidal minerals
    colloidal silver
    Copolymer
    corn glycol
    Cyclomethicone
    Cyclopentasiloxane
    cyclotetrasiloxane
    diazolidinyl urea
    dicaprylyl carbonate
    dicaprylyl ether
    dicetyldimonium chloride
    diethanolamine (DEA)
    dihydroxyacetone
    diisopropyl dimerate
    Diisostearyl Malate
    dimethicone copolyol
    dimethicone crosspolymer-3
    Dimethicone glycereth-2 cocoate
    dimethyl capramide
    Dimethyl oxobenzo dioasilane
    Dimethyl Phenyl 2-Butanol
    dimethylmethoxy chromanyl palmitate
    dimethylpolysiloxane
    dioctyl sodium sulfosuccinate (DSS)
    dipalmitoyl hydroxyproline
    Dipentaerythrityl
    dipetaerythrityl hexahydroxystearate/hexastearate/hex arosinate
    dipolyhydroxystearate
    dipropylene glycol
    Disodium laureth sulfosuccinate
    disodium oleamido succinate
    Distarch Phospate Acetate
    distearate 75
    Disteardimonium Hectoride
    DMDM hydantoin
    EDTA
    EGMS
    emu oil
    Equine oil
    ethoxydiglycol
    ethoxydiglycol oleate
    Ethyhexyl Methoxycrylene
    ethyl acetate
    ethyl diglycol (see polyethylene glycol)
    ethyl methoxycinnamate
    ethyl vanillin
    ethylene glycol
    Ethylhexyl isononanoate
    Ethylhexyl Methoxycrylene
    Ethylyhexyl Salicylate
    fragrance
    formaldehyde
    Fullerenes
    gelatin
    germaben
    germall
    Glycereth-2 cocoate
    Glycereth-26
    glycereth-7 cocoate
    Glyceryl (tetradecanoate/hexadecanoate/octade canoate/ricinoleate/eicosadioate)
    glyceryl isostearate
    glyceryl polyacrylate
    Glyceryl rosinate
    Guaiazulene
    Hexadecanol
    Hexadecyl Isononanoate
    Hexahydroxystearate/ Hexastearate/Hexarosinate

    hexyl laurate

    hexylene glycol
    homosalate
    human placental protein
    Hydrogenated Polydecene
    Hydrolyzed Vegetable Protein PG- Propyl Silanetriol
    hydroquinone
    hydrotalcite
    Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer
    Hydroxyethyl Soyamide
    Hydroxyethyl urea
    Hydroxypropyl Polysiloxane
    Hydroxypropyltrimonium Honey
    imidazolidinyl urea
    iodopropynyl butylcarbamate
    IPDI
    Isobutane
    Isoceteth-20
    isocetyl isostearate
    Isocetyl Stearate
    Isododecane
    Isohexadecane
    Isononyl Isononanoate
    Isopentane
    isopentyldiol
    isopropyl methylphenol
    isopropyl myristate
    Isopropyl phenyl dimethicone
    Isopropyl Titanium Triisostearate
    Isostearyl Isostearate
    kojic acid
    lactamidopropyl trimonium chloride
    Lauramide MEA
    Lauramidopropylamine Oxide
    Laureth-7
    laurethsulfosuccinate
    Lauryl Amidopropyl Betaine
    Lauryl betaine
    lauryl glucoside betaine
    Magnesium Aluminum Silicate
    MEA-containing ingredients
    Melanin
    methoxycinnamate
    Methyl Gluceth-10
    methyl glyceth-20
    methyl glycol
    methyl nicotinate
    Methyl Propanediol
    methyl rapeseed extract
    Methyl soyate
    methylchloroisothiazolinone
    methylisothiazolinone
    methylparaben
    methylsilanol mannuronate
    microcrystalline wax
    myristic acid
    myristyl alcohol
    myristyl ether sulfate
    Myristyl Lactate
    myristyl myristate
    nanotechnology ingredients
    nitrocellulose
    nonoxynol 10
    Nylon-12
    octadecanol
    octinoxate
    octisalate
    octocrylene
    Octyl dimethyl PABA
    Octyl Dodecyl Neopentanoate
    octyl methoxycinnamate
    Octyldecanol
    Octyldodecanol
    Oleamidopropyl dimethylamine
    Olefin Sulfonate
    oleth (2-50)
    oleth-20
    oleth-3-phosphate
    Oleyl Oleate
    P-phenylenediamine
    PABA (Para-Aminobenzoic Acid
    Palmitoyl dipeptide-5 diaminobutyloyl hydroxythreonine
    Palmitoyl dipeptide-5 diaminohydroxybutylrate

    panthenyl ethyl ether

    panthenyl triacetate
    Para-Aminobenzoic Acid (see PABA)
    parabens
    paraphenylenediamine
    parfum
    parsol
    PCA-ethyl cocoyl arginate
    pearl powder
    PEG (see polyethylene glycol)
    PEG 35 (stearate) castor oil
    PEG-10 Sunflower Glycerides
    PEG-120 Methyl Glucose Dioleate
    PEG-150 distearate
    PEG-150 Pentaerythrityl Tetrastearate
    PEG-20 glyceryl triisostearate
    PEG-20, 100 stearate
    PEG-40 hydrogenated castor oil
    Peg-55 Propylene Glycol Oleate
    PEG-6 Caprylic/Capric glycerides
    PEG-7 Glyceryl Cocoate
    PEG/PPG-20/15 dimethicone
    pentaerythrityl distearate
    Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate
    Pentaerythrityl Tetraisostearate
    pentaerythrityl tetrastearate
    Pentasodium Pentetate
    pentylene glycol
    Perflouroisohexane
    petrolatum
    phenyl-butyl-nitrate
    phenylbenzimidazole-5-sulfonic acid
    Phenylpropanol
    phenyltrimethicone
    phthalate
    placental protein
    polaxamer 335
    polyacrylamide
    Polyacrylate-13
    Polybutene
    Polydecene
    Polyethylene
    polyethylene glycol (PEG)
    Polyglyceryl -10 Behenate/Eicosadioate
    polyglyceryl -2 dipolyhydroxystearate
    Polyglyceryl Methacrylate
    Polyglyceryl-3 Polyricinoleate
    polyglyceryl-3 stearate
    Polyglyceryl-4 Isostearate
    polyimide 1
    polyisobutene
    polypropylene glycol
    Polyquaternium 7, 10, 11
    Polyquaternium-51
    polysilicone-11, -15
    Polyurethane-14
    polyvinylpyrrolidone
    Potassium C12-13 Alkyl Phosphate
    potassium iodide
    Potassium Myristate
    PPG-12/SMDI Copolymer
    PPG-15 stearyl ether
    PPG-30
    propanediol
    Propyl Gallate
    propylene carbonate
    propylene glycol
    propylene glycol alginate
    Propylheptyl Caprylate
    propylparaben
    Providone (see polyvinylpyrrolidone)
    PTFE (teflon)
    pvp/eicosene copolymer
    pvp/va copolymer
    Quaternium 87
    Quaternium 95 (and) 1,3 Propanediol
    quaternium-15
    quaternium-18
    Ricinoleylpropyl PG-Dimonium Chloride Phosphate
    Silanetriol
    Silica Dimethyl Silylate
    silica silylate
    silver citrate

    silver dihydrogen citrate

    simethicone
    soapstone (see talc)
    sodium acrylate
    sodium bisulfite
    Sodium C14-16 Olefin Sulfonate
    sodium cetearyl sulfate
    Sodium coco-sulfate
    sodium cocoyl sulfate
    Sodium Dodecylbenzene Sulfonate
    Sodium Erythorbate
    Sodium fluoride
    sodium hydroxymethylglycinate
    sodium isostearoyl lactylate
    Sodium Lauroyl Methyl Isethionate
    Sodium Lauryl Glucosideoxyacetate
    sodium lauryl sulfate
    Sodium lauryl sulfoacetate
    Sodium metabisulfite
    Sodium Methyl Oleoyl Taurate
    sodium myreth sulfate
    Sodium PEG-7 Olive Oil Carboxylate
    sodium polyacrylate
    Sodium sulfate
    Sodium Trideceth Sulfate
    sorbitan isostearate
    soyamide DEA
    soyamidopropalkonium chloride
    stearamidopropyl dimethyl amine
    Steardimonium
    Steardimonium Chloride
    Stearoxytrimethylsilane
    styrene-pvp copolymer
    Styrene/acrylates copolymer
    Talc
    TEA-Carbomer
    TEA-Lauryl Sulfate
    Tetrahexyldecyl Ascorbate
    Tetrahydroxypropyl Ethylenediamine
    Tetrasodium N,N-bis(carboxymethyl) L- Glutamate
    Tri Alkyl Citrate
    tribehenin
    Triclosan
    Trideceth-12
    Tridecyl Neopentanoate
    tridecyl salicylate
    triethoxycarpylysilane
    Triethylhexanoin
    Trihydroxystearin
    trimethylsiloxysilicate
    Trisodium ethylenediamine disuccinate
    tromethamine stearate
    tropolone
    Ultramarines
    urea
    vanillin
    Vanillyl Butyl Ether
    Water Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer
    Wheat germamidopropyl betaine
    Wheatgermamidopropyl Dimethylamine
    Zinc pyrithione
    x
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